Travelers & renters can discover your property in a variety of ways. One method would be entering the URL of your website directly into a browser, such as Chrome or Safari. But far more likely methods are through search engines, such as Google, Yahoo and MSN or through ads on social media sites like YouTube and Facebook.
Following these tips will vastly improve the effectiveness your property listing and ensure a better position in search engine results. Just a few simple steps will ensure that visitors to your vacation rental website, as well as travelers & prospective renters using a search engine, will receive the most detailed, precise and topical information about your rental property, while also guaranteeing optimal positioning.
Use relevant keywords and phrases that travelers are likely to use when they search for your vacation property. When editing your website and listing, think about the words people will be using to search for your type of property and which words you would use when looking for a vacation home yourself. It is a good idea to repeat these keywords in your listing so that search engines recognize their relevance. There more often a word appears the more significance it will be given.
Be descriptive with your property's name and headline fields. These three fields "Property Name ", "Main Headline" and "Sub Headline" should contain key features of your accommodation, as they have the highest relevance for the search engines.
Location: Paris, Grand Cayman or Orlando - (known regions or city names are very beneficial)
Rates: Rental rates and other prices. People often refine their searches by adding in a price or price range.
Accommodation type: e.g. apartment, cottage, villa, cabin, castle.
Property features: e.g. pool, fireplace, sauna, garden, terrace.
Suitability: e.g. wheelchair accessible, children welcome, pets allowed - especially dogs, LGBTQ friendly.
Local tourist attractions: e.g. museums, amusement parks - mention the names of specific attractions.
Example: A phrase such as "Vacation rental Condo Bahamas" achieves more than 11,000,000 results on Google. With such an astronomical number of results, travelers will refine their search with other keywords. "Vacation rental Condominium Freeport Bahamas 3 bedroom pets allowed non-smoking" only shows 247,000 results.
Include complete information about your rental property.
Location: It is important to mention the distance between your property and various local attractions, sights or highways. Be sure to use the "POI" and "Distance To" description areas provided. The more detailed information you provide, the more successful your listing will be in the search results of both search engines and all website. Be sure to include information about nearby beaches, ski resorts, golf courses, shopping facilities etc.
Amenities/Facilities: The more detailed the description of your property's amenities and special features, the more search terms you are likely to match. Along with the check-boxes provided on the "Property Amenities" page, be sure to fill out any additional facilities and amenities using the text boxes provided at the bottom of each section of the rental property amenities form. Be descriptive and use keywords that travelers are likely to enter as a search term.
Use all the description fields: Keywords, Keywords, Keywords. Be sure to use all the description fields provided. The more keywords you incorporate in your descriptions, the more highly your rental property will place in the search results.
Use Seasonal/Special Rates: Many travelers are often looking for vacation rentals during holiday seasons. By creating a Special Rate and giving a name such as "Mardi Gras Rental Special" or "Christmas Holiday Special" will help potential renters find your property when they are searching for a holiday rental. Is there a Local Annual event in your region? There is another great opportunity to include timely and relevant keywords to your property search results.
Use descriptive titles for photos: Search engines take notice of your photo's descriptions, so try to include any regional or event specific keywords that apply. For instance: "View from rear balcony of surfers at Daytona Beach".
Name your images using keywords: Search engines offer the ability to search only for images. By including regional and descriptive keywords in your image names, search engines will consider them relevant and include them in their results.
Update your listing often: By keeping your listing descriptions and Calendar up-to-date, search engines that rate newer information higher will be more likely to place your listing higher in their results pages.
Avoid copying text directly from other sites or sources.
Search engines can identify the original versions of the text and always list these higher. In fact, some search engines will penalize sites for this practice and lower their ranking position or potentially exclude it completely from their results pages.
Link to your listing on your property website and all social media outlets. This improves the odds of finding your listing on the search engines. The more links (or "backlinks") that exist in the Internet which point to your property page, the higher your ranking in Google and other search engines results.
Bonus Tip 6:
Think of every listing, website and Google ads campaign as a billboard people pass while traversing the web. Repetition is key: the more ads you have the greater your exposure and mindshare. Vacation Rental Website Builder & Plan Find Go... provide you, without question, the most affordable and comprehensive platform through which you, as an independent property owner can expand your marketing reach.