Search Engine Optimization Tips for your Vacation Rental listing

Simple Effective Organic

Simple Effective Organic

Vacation Rental SEO Tips

Search Engine Optimization is not rocket science: it's Internet science.

  • Internet Science 101 - Keywords, Keywords, Keywords
    • They say a picture is worth a thousand words, but on the Internet quite the opposite of that old adage is true., from your perspective the Internet should be viewed as a hungry Robot with an appetite for only one thing - Keywords.
    • Use simple relevant phrases and terms like "vacation rental", "bed and breakfast" and "romantic getaway". Think of what words could lead guests to you. For example, "family friendly" or "pets allowed". Be sure to also include variations on phrases: "bed-and-breakfast, B&B" for example.
    • Regionalization is very important. Include your Town, County, State or Province in headlines and subheadings as well as in your property's description.
    • Localization of your listing is also key to effective results in search engine rank. Mentioning local points of interest, attractions and hot-spots around your locale, gives search engines a much clearer understanding of your listings regional relevance and therefore it's ranking.
    • Repetition. May I repeat: Repetition. Within reason, as you still want your listing content to be human readable, repeat keywords and phrases often.
    • Competitive vs. Less Competitive keywords: Keyword competition is the measure of how difficult it will be to rank for a particular keyword or phrase. For example, "Vacation Rental" is a very popular and much sought after keyword phrase, thus very competitive. A good strategy is to also use less competitive "niche" words that, though users search less for that keyword, afford a much better chance to rank highly. Again, this is where localization helps: "Toronto Vacation Rental", "Lakefront Condo Rental".

Be social!

  • Social Media
    • Social media serves as a great SEO tool when used in conjunction with your VR listing. Create Facebook, Twitter, Blogger, YouTube, Instagram and Google+ profiles/pages for your rental property. Use unique descriptive keywords in your profiles and posts. Search engines prefer content that is varied and doesn't look like a "Cut & Paste" job.
    • Use your chosen keywords in your username and profile, and when adding or updating posts to social media sites. Use keywords in the names of images you upload, i.e., 100-springfield-ave-vacation-rental.jpg. Add social media buttons to make sharing your super content easy. Here is a very useful guide to adding social media buttons for the top social networks

The missing link

  • Partners & Creating a web
    • Page Rank (the name of the algorithm Google uses to determine a web page's relevance for a particular set of keywords) is largely based upon two factors, how many other people do you connect or link to, and how many link to you. Always include keyword rich hyperlinks pointing to related articles, events or local points of interest in your pages and posts.
    • Quality over quantity: Search engines will reward you for pointing to things on the web that are relevant to the topic or context of your posts. They will also penalize you for pointing to non-related or low relevance sites or for participating in schemes such as Link Farms and Directory Sites.
    • Inbound links from partners: Getting other sites to link to you is a very effective method of raising your standing in search results. But be careful that you only develop quality links.

Maximize your rental property's marketability with 5 simple tips


Travelers & renters can discover your property in a variety of ways. One method would be entering the URL of your website directly into a browser, such as Chrome or Safari. But far more likely methods are through search engines, such as Google, Yahoo and MSN or through ads on social media sites like YouTube and Facebook.

Following these tips will vastly improve the effectiveness your property listing and ensure a better position in search engine results. Just a few simple steps will ensure that visitors to your vacation rental website, as well as travelers & prospective renters using a search engine, will receive the most detailed, precise and topical information about your rental property, while also guaranteeing optimal positioning.

Tip 1:
Use relevant keywords and phrases that travelers are likely to use when they search for your vacation property. When editing your website and listing, think about the words people will be using to search for your type of property and which words you would use when looking for a vacation home yourself. It is a good idea to repeat these keywords in your listing so that search engines recognize their relevance. There more often a word appears the more significance it will be given.

Tip 2:
Be descriptive with your property's name and headline fields. These three fields "Property Name ", "Main Headline" and "Sub Headline" should contain key features of your accommodation, as they have the highest relevance for the search engines.

Keyword examples:

Location: Paris, Grand Cayman or Orlando - (known regions or city names are very beneficial)

Rates: Rental rates and other prices. People often refine their searches by adding in a price or price range.

Accommodation type: e.g. apartment, cottage, villa, cabin, castle.

Property features: e.g. pool, fireplace, sauna, garden, terrace.

Suitability: e.g. wheelchair accessible, children welcome, pets allowed - especially dogs, LGBTQ friendly.

Local tourist attractions: e.g. museums, amusement parks - mention the names of specific attractions.

Example: A phrase such as "Vacation rental Condo Bahamas" achieves more than 11,000,000 results on Google. With such an astronomical number of results, travelers will refine their search with other keywords. "Vacation rental Condominium Freeport Bahamas 3 bedroom pets allowed non-smoking" only shows 247,000 results.

Tip 3:
Include complete information about your rental property.

Location: It is important to mention the distance between your property and various local attractions, sights or highways. Be sure to use the "POI" and "Distance To" description areas provided. The more detailed information you provide, the more successful your listing will be in the search results of both search engines and all website. Be sure to include information about nearby beaches, ski resorts, golf courses, shopping facilities etc.

Amenities/Facilities: The more detailed the description of your property's amenities and special features, the more search terms you are likely to match. Along with the check-boxes provided on the "Property Amenities" page, be sure to fill out any additional facilities and amenities using the text boxes provided at the bottom of each section of the rental property amenities form. Be descriptive and use keywords that travelers are likely to enter as a search term.

Use all the description fields: Keywords, Keywords, Keywords. Be sure to use all the description fields provided. The more keywords you incorporate in your descriptions, the more highly your rental property will place in the search results.

Use Seasonal/Special Rates: Many travelers are often looking for vacation rentals during holiday seasons. By creating a Special Rate and giving a name such as "Mardi Gras Rental Special" or "Christmas Holiday Special" will help potential renters find your property when they are searching for a holiday rental. Is there a Local Annual event in your region? There is another great opportunity to include timely and relevant keywords to your property search results.

Use descriptive titles for photos: Search engines take notice of your photo's descriptions, so try to include any regional or event specific keywords that apply. For instance: "View from rear balcony of surfers at Daytona Beach".

Name your images using keywords: Search engines offer the ability to search only for images. By including regional and descriptive keywords in your image names, search engines will consider them relevant and include them in their results.

Update your listing often: By keeping your listing descriptions and Calendar up-to-date, search engines that rate newer information higher will be more likely to place your listing higher in their results pages.

Tip 4:
Avoid copying text directly from other sites or sources.
Search engines can identify the original versions of the text and always list these higher. In fact, some search engines will penalize sites for this practice and lower their ranking position or potentially exclude it completely from their results pages.

Tip 5:
Link to your listing on your property website and all social media outlets. This improves the odds of finding your listing on the search engines. The more links (or "backlinks") that exist in the Internet which point to your property page, the higher your ranking in Google and other search engines results.

Bonus Tip 6:

Think of every listing, website and Google ads campaign as a billboard people pass while traversing the web. Repetition is key: the more ads you have the greater your exposure and mindshare. Vacation Rental Website Builder & Plan Find Go... provide you, without question, the most affordable and comprehensive platform through which you, as an independent property owner can expand your marketing reach.

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